Customer segmentation
Understand who is buying, what they buy and where different groups need a different message. Review purchase behaviour and customer history before deciding what to send.
Klaviyo Email Marketing & Retention Consultant
Klaviyo email marketing and retention consulting for brands that want more relevant customer communication and a clearer plan for repeat purchase.
Discuss your brand’s goals ↗Based on the Gold Coast, Australia. Working with brands remotely.
What we can work on
The scope depends on your brand, the information available and the priorities we agree on.
Understand who is buying, what they buy and where different groups need a different message. Review purchase behaviour and customer history before deciding what to send.
Review welcome, abandoned checkout, post-purchase and win-back journeys. Look at the timing, offer and next step from the customer’s point of view, rather than treating each flow as an isolated campaign.
Connect email campaigns with product launches, promotions and the trading calendar. Give each message a purpose and make the offer consistent with what people see on the website and in paid ads.
Review repeat purchase alongside customer and store performance. Keep platform-attributed revenue separate from evidence of incremental impact, so the reporting supports better decisions.
How we start
We start with the customer journey, your current Klaviyo setup and the business goal. From there, I help prioritise the gaps, shape the campaign and flow plan, and work through delivery with the people involved.
A clearer email and retention plan, messages that better fit the customer, and a practical way to review what is working.
My experience includes leading Ecommerce & Growth at Stone.kin across Australia and the US. The work on this site shows that in-house experience, with the team contribution and measurement limits explained.
Read the customer retention case study →Your brand’s next step
Tell me about your brand, your goals and what is getting in the way. We can discuss the scope and decide whether I am the right person to help.
Discuss your growth goals ↗hello@marcossilvaecommerce.com
Results depend on the business, market and execution. No revenue or advertising outcome is guaranteed.
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